Question

What should be included in the handover package for a buyer?

Answer 1

Buyers expect a complete “business-in-a-box” transfer. That usually includes:

• SOPs (Standard Operating Procedures) for ad management, restocking, and customer communication.

• Supplier contracts and shipping terms.

• Ad account access (Google, Meta, Amazon Ads).

• Creative assets (images, videos, logos).

• Email lists and customer data (if compliant with GDPR).

• Brand registry access and trademark assignment letter.

The more organized this package is, the faster the due diligence phase closes.

Here are some related post: 

1. How do I transfer an Amazon Seller Central account during an FBA business sale?
2. What’s the best way to verify a buyer before transferring my FBA assets?
3. What about ad campaigns? Do they transfer automatically?