Absolutely! and this is one of the most misunderstood parts of Amazon SEO.
Your Sponsored Product ads and organic ranking both depend on how Amazon’s A9 algorithm interprets your listing. The first thing A9 looks at isn’t your title or keywords , it’s your product type. That classification tells Amazon what your item actually is and which search queries it should appear for.
If your product type is wrong, everything downstream suffers. Your listing might still show for irrelevant searches, but it’ll miss the buyers who actually want your product.
Even your ads can get limited reach because A9 sees your item as belonging to another category, making it ineligible for certain placements.
So, when your product type doesn’t match your listing intent, you’re technically optimizing for the wrong audience. It’s like running a marathon in the wrong race, you’re working hard, just not being seen where it matters.
