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by Marketing Guru (8.9k points)

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by Ad Innovator (10.4k points)

Sponsored Products still drive the fastest ranking movement because they align with bottom-funnel purchase intent. Sponsored Brands influence brand-level relevance, which boosts category-wide ranking over time.

To know more, check this: High-Level Insights: Sponsored Products vs Sponsored Brands (Beyond the Usual Stuff)

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