Get More from Your Google LSA Text Us at (628) 228-6704
0 like 0 dislike
333 views
by Marketing Guru (8.8k points)

1 Answer

0 like 0 dislike
by Marketing Guru (8.8k points)

In practice, MWS is gone and you should treat it as fully sunset. Amazon started phasing out MWS in stages and required all private developers to migrate to Selling Partner API (SP-API) by March 31, 2024, with access shut off from April 1, 2024. That means if anything in your stack still “works” on MWS today, it’s on borrowed time, unsupported, and could break without warning.

So yes, you need to migrate everything—orders, reports, inventory, FBA, feeds, finances, all of it—to their SP-API equivalents. The safe mindset in 2026 is:

  • No new development on MWS.

  • No strategic dependency on MWS.

  • Full SP-API adoption, including tokens, rate limits, and the newer endpoints Amazon is shipping only on SP-API.

If you’re still in “hybrid” mode, treat that as a short-term patch, not a stable architecture. The migration isn’t just about avoiding breakage, it’s also where you get access to newer inventory, capacity, and IPI-related data that MWS never exposed.

Join a specialized Q&A site for digital marketing experts focused on ad platforms like Google, Facebook, YouTube, LinkedIn, Bing, Quora, and more. Connect with peers to share strategies on client retention beyond acquisition. Discuss and solve technical, managerial, or general challenges to improve your ad campaigns and client relationships.

Register to unlock your digital marketing potential!
Get More from Your Google LSA
Text Us at (628) 228-6704
...