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by Ad Innovator (11.6k points)

Amazon doesn't publish exact dwell time thresholds, but A10 rankings correlate with 15-30 seconds minimum per session to register as "noted" engagement.

< 10 seconds = Bounce (CTR penalty) 10-15 seconds = Neutral (no rank movement) 15-30 seconds = Positive signal (mild boost) 30-60+ seconds = Strong authority (major ranking factor)

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