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To set a bid cap in X Ads:

  • Log into X Ads Manager and create or edit a campaign.
  • Choose a campaign objective (e.g., website clicks or app installs).
  • Under Bidding and Budget, select Manual Bidding.
  • Enter your desired Bid Cap (e.g., $2.00 per click).
  • Save and launch your campaign.

Regularly review campaign performance to adjust the bid cap as needed. 

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