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by Marketing Guru (9.7k points)

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by Marketing Guru (7.8k points)

Generate unique event_id (UUID/timestamp combo) for Pixel and CAPI events matching on event_name + event_time

In GTM/sGTM or Shopify: Client fires Pixel with ID first; server sends CAPI 100-500ms later using same ID. Test in Events Manager Diagnostics—no duplicates, EMQ stable. Avoid plugins without ID support.

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