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What exactly is TikTok’s 2026 disclosure rule?

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by Marketing Guru (8.8k points)

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by Marketing Guru (8.7k points)

TikTok now requires any video promoting a brand, product, or service (including your own brand’s self‑promotional content) to use the built‑in “Commercial Content Disclosure” toggle. Hashtags like #ad or #sponsored are no longer enough on their own.

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