Question

What happens if my Merchant Center Feed has disapprovals?

Answer 1

In a Feed-Only setup, your Feed is your Campaign. A single GTIN error can effectively "kill" 30% of your product visibility.

• The Fix: Go to GMC → Products → Needs Attention.

• Pro Tip: For SaaS or non-physical goods, use identifier_exists: false. Always reprocess your feed 24 hours before launching a PMax campaign to ensure clean data.