TikTok treats repeated policy violations (often around origin, shipping‑time mislabeling, or misleading claims) as high‑risk behavior. After about three strikes you can expect:
- Ad rejections or forced edits for new creatives.
- Lower review scores and slower approval times across campaigns.
- Account‑level actions, including suspension or permanent banning of the ad account or linked TikTok Shop, which can kill the full sales funnel.
This is why agencies must tighten templates and copy instead of treating each violation as an isolated “fix‑and‑go.”
