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Should I run Demand Gen and Performance Max together?

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by Marketing Guru (8.5k points)

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by Marketing Guru (9.7k points)
Yes... if structured properly. Use Demand Gen as a middle‑funnel “top‑of‑funnel feed” (shorts + Discover creatives), then feed the best‑performing audiences and creatives into Performance Max for broader reach and conversion‑focused retargeting.
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