GBP categories in GLSA (Google Local Services Ads) are the service labels you select on your Google Business Profile (GBP), which directly determine LSA eligibility and ranking.
Key Points
- Primary Category: Must match an LSA-approved service (e.g., "Plumber," "Electrician," "Personal Injury Attorney")—this is non-negotiable for ads to run.
- LSA Dependency: No matching GBP category = instant disqualification. Competitors strip these via "Suggest Edit" to kill your visibility.
- Max 10 Total: 1 primary + up to 9 secondaries, but 1-3 focused ones rank better than 10 diluted categories.
Example: GBP primary "HVAC Contractor" → LSA eligible. Change to "Home Improvement Store" → LSA pauses immediately.
