The most common reason is a documentation issue. An expired license, outdated insurance certificate, or mismatch between your LSA profile and Google Business Profile can cause ads to pause without obvious warnings.
How to Fix It:
- Check the Documentation section in your LSA dashboard.
- Verify that licenses and insurance policies are current.
- Ensure your GBP phone number matches your LSA profile.
- Set renewal reminders at least 30 days before expiration.
