If lead volume returns to normal but lead quality remains poor, do not assume the migration has fully stabilized. Separate volume from quality and investigate where the deterioration is occurring.
Check whether the increase in low-quality leads is concentrated in a specific service, location, lead type, or time period. Then compare CRM outcomes such as qualified leads, booked appointments, completed jobs, and revenue against the pre-migration baseline.
If the issue is isolated to LSA while other acquisition channels remain stable, investigate the migrated campaign's targeting, service configuration, and lead mix before making major changes.
The key is to optimize for qualified business outcomes, not recovered lead volume alone.
