You should hire an LSA manager when your account is not delivering enough qualified leads, you are spending too much time managing it, or you are not sure what is driving your results.
Consider hiring someone when:
- Your lead volume or lead quality is dropping.
- You do not have time to monitor the account regularly.
- You are having trouble with verification, disputes, or policy issues.
- You are spending a significant amount on LSA and want to improve your return.
- You plan to expand into new services or service areas.
- You cannot clearly track which leads turn into paying customers.
If your account is small and performing well, you may not need an LSA manager yet. The right time to hire one is when the potential improvement in leads and revenue outweighs the cost of management.
