You should retain ownership and administrative control of your Google Local Services Ads account even when an agency manages it. The agency should receive enough access to optimize and manage the campaign, but it should not become the sole owner of the account.
You should retain access to:
- Account settings and business information
- Advertising budget and billing
- Lead history and lead quality data
- Performance reports and campaign results
- Linked Google Business Profile
- Verification and business documentation
The agency should clearly explain what changes it will make, how budgets are managed, and how often you will receive performance reports.
Before signing a contract, also confirm what happens to your account, data, and access when the agency relationship ends. A reputable LSA agency manages your account for you without taking away your ownership, visibility, or ability to make important business decisions.
