Look at your lead volume and close rate. If you are not getting enough qualified leads, you have a lead-generation problem. If you are getting qualified leads but few become customers, you have a lead-conversion problem.
- Few leads: Review your LSA budget, service areas, categories, and profile.
- Many unqualified leads: Check your targeting and service settings.
- Qualified leads but few appointments: Review response times and follow-up.
- Appointments but few closed jobs: Evaluate your sales process, pricing, and customer fit.
Track leads ... booked appointments .... closed jobs to see exactly where prospects are dropping off.
