ETAs improved on standard text ads by offering more space to communicate your message. Key differences:
- Additional Headlines: Three headlines instead of one or two.
- Longer Descriptions: Up to 90 characters per description, compared to 80 in standard ads.
- Customizable Display URLs: Allowed adding keywords to the path fields for better relevance.
These enhancements made ETAs more flexible and engaging for users, driving higher click-through rates.
