LSA is designed to make the connection as direct as possible, so a customer usually does not need to go through a traditional landing page first. Depending on the account and available lead options, they can call the business, send a message, or request a booking directly from the LSA.
For a service business, the phone call is often the simplest path. If someone searches for an emergency plumber and sees your LSA, they can tap to call instead of visiting your website, finding a phone number, and filling out a form.
That means your priority should be making the handoff frictionless: keep your phone number and business information accurate, make sure someone can answer calls, respond quickly to messages, and make booking easy. The fewer steps between the customer seeing your LSA and reaching your team, the better your chances of turning that lead into a job.
