Hey! Server-side tagging in GTM allows you to move your tags from the client-side (browser) to a server container. Steps to set up:
- Create a Server Container: In GTM, add a server container alongside your existing web container.
- Deploy Server: Host the server on platforms like Google Cloud Platform or AWS.
- Migrate Tags: Move or duplicate key tags (e.g., analytics, conversion tracking) to the server container.
- Update Tracking Code: Modify your website or app to send events to the server container.
- Test and Validate: Ensure all events are correctly processed and forwarded.
This setup improves tracking accuracy and security.
