The main technical difference is the type of Google verification and protection associated with each badge. Google Guaranteed is generally used for eligible home-service businesses that complete Google’s screening process and may qualify for the Google Guarantee consumer protection. Google Screened is used for certain professional services where Google verifies the business and, in some cases, its licenses or professional credentials.
For LSA advertisers, the distinction mainly comes down to eligibility and verification requirements. Google Guaranteed is more common for trades and home services such as plumbers, electricians, and HVAC companies, while Google Screened is more common for professional services such as lawyers, financial planners, and real estate professionals.
The available badge and requirements depend on the business category and location.
