If your Local Services Ads budget runs out, Google may stop showing your ads or reduce your opportunities to receive additional leads until more budget becomes available. This means you can miss potential customers even if there is still local demand for your services.
If you regularly hit your budget limit while receiving qualified leads, consider increasing the budget. But if you are running out of budget because of poor-quality leads or low conversion rates, spending more may not solve the problem.
Compare your spend with qualified leads, booked jobs, and customers before increasing the budget. The goal is to make sure additional LSA spend is actually producing profitable business.
