Google typically needs basic business information and supporting documents to verify a Local Services Ads business. Depending on the business category and location, this can include the business name, address, phone number, service areas, business registration, professional licenses, insurance, and proof of background checks.
Google may also verify your business through your Google Business Profile and check whether your services and business details meet LSA eligibility requirements.
The exact requirements vary by industry and location. For example, some home-service businesses may need to provide licensing and insurance documents, while professional services may have additional credential requirements.
Before launching, make sure your business information is accurate and that all required documents are current and match the details on your LSA account.
