An LSA agency should handle the day-to-day management and optimization of your account while keeping you informed about performance. This typically includes monitoring lead volume and quality, managing your budget, reviewing service areas and job types, handling lead disputes, and watching for account or verification issues.
The agency should also track important metrics such as cost per lead, qualified leads, booked jobs, and customer conversion rates. If performance changes, they should explain what happened and what they plan to do about it.
You should still retain ownership and access to your account, business profile, and data. A good agency should be responsible for improving campaign performance, but it should also be transparent about what it is doing and how those changes affect your results.
