If your business information changes, you should update the details in your LSA account and make sure they match your Google Business Profile and any required verification documents. Changes to your business name, address, phone number, services, or service area may trigger a new verification or review.
For example, if you move to a new location, Google may need to verify the new address before your ads can continue running normally. Changing your services or service area can also affect which searches you are eligible for.
The safest approach is to update the information as soon as it changes and check your LSA account for any verification requests or alerts. Keeping your business information accurate helps avoid unnecessary interruptions and mismatched customer leads.
