Seasonal businesses should increase their LSA budget during peak demand and reduce it during slower periods. The idea is to spend more when customers are actively searching and scale back when demand drops.
For example, an HVAC company may increase its budget during extreme summer or winter weather, while a landscaping company may put more money into LSA during spring and summer.
Before changing the budget, look at:
- What: Which services generate the most leads and revenue?
- When: Which months or seasons bring the most demand?
- Where: Which service areas produce the best customers?
- Why: Are leads declining because of lower demand or limited budget?
- How: Adjust the budget based on lead volume, booking rates, and revenue.
This gives you a better picture of when and where your LSA budget is actually producing results, instead of simply increasing or decreasing spend based on lead volume alone.
