LSA lead-credit rules can differ between the U.S. and European markets because Google’s eligible lead types, dispute process, and local LSA policies can vary by country and business category. You should not assume that a lead that qualifies for a credit in the U.S. will automatically qualify in Europe.
In both markets, Google may consider a lead invalid when it is clearly unrelated to the business, such as spam, a wrong number, or a request for a service the business does not provide. However, the exact criteria and available dispute options depend on the market.
For an agency, the important thing is to audit credits using the rules that apply to the specific country and category. Track disputed leads, approved credits, rejected disputes, and recurring lead-quality issues separately by market.
In short, treat LSA lead-credit eligibility as market-specific rather than applying one U.S.-based rule across all European accounts.
