Yes. A newer lead-quality system means agencies should look beyond lead volume and check how good those leads actually are. The audit should connect LSA data with what happens after the lead comes in, such as whether the lead was answered, qualified, booked, and turned into a paying customer.
Agencies should also look for patterns in invalid leads, missed calls, spam, poor-fit customers, and lead disputes. Comparing LSA data with CRM and call-tracking data can help identify whether the issue is lead quality or the business’s follow-up process.
In short, an LSA audit should now focus on the full lead-to-customer journey, not just impressions, spend, and cost per lead.
