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ago by Marketing Guru (9.8k points)

Yes, an Austrian service business may be able to change its Google Local Services Ads category after verification, but the change is subject to Google's category eligibility and verification requirements. Approval is not automatic, particularly when the new category involves different services, professional qualifications, or licensing requirements.

To request a category change, the business should:

  1. Check whether the new category is supported for Local Services Ads in Austria.

  2. Confirm that the business genuinely provides the services covered by that category.

  3. Update the relevant business information in its Google Business Profile or Local Services account, depending on where the category is managed.

  4. Complete any additional screening, licensing, insurance, or verification requirements Google requests.

Google's Austrian screening requirements vary by business category and can include business registration, public liability insurance, and relevant licences.

Important: Changing the category does not guarantee that the existing verification will remain valid. Google may require additional checks before the business can advertise under the new category. Avoid removing the existing category until the new category's eligibility and approval requirements are clear.

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