Local Services Ads typically use a pay-per-lead model, so law firms pay when they receive eligible leads rather than paying for every click or impression. The cost of each lead can vary based on factors such as the legal service, location, competition, and market demand.
Your total LSA cost can include the lead charges plus any management fee if you hire an agency to run the account. Some firms also use call tracking or CRM tools, which can add to the overall marketing cost.
For example, a law firm may spend $3,000 on LSA leads in a month and pay a separate agency fee for account management.
The important number is not just your cost per lead. Track how many LSA leads become consultations, signed cases, and revenue to see whether the campaign is actually profitable.
