To set up Local Services Ads for a personal injury law firm, first confirm that your practice area and location are eligible, then complete Google’s business verification and screening process. You’ll need to provide accurate firm information, select your legal services, define your service area, and connect the appropriate Google Business Profile.
Once approved, set your budget and choose the types of personal injury cases you want to attract. Keep your profile and licensing information up to date, and make sure someone is available to answer calls and respond to messages quickly.
After launching, track more than just lead volume. Look at qualified consultations, signed cases, cost per qualified lead, and revenue. That will tell you whether your LSA campaign is actually bringing in worthwhile personal injury clients.
