Law firms need to meet Google’s LSA eligibility and verification requirements for their specific legal category and location. This typically includes having a legitimate law practice, meeting applicable licensing requirements, passing Google’s screening process, and providing accurate business information.
Google may also verify details such as the firm’s business registration, professional credentials, insurance, and background checks, depending on the market and legal category. The firm also needs an eligible business profile and service area.
The exact requirements can vary by state, country, and practice area, so there is no single checklist that applies to every law firm. Before launching LSA, check the requirements for your specific location and legal service, and make sure all business and licensing information is current.
