Hey! Campaign drafts and experiments allow you to test changes without affecting your active campaigns. During setup:
- Create a Campaign Draft: Duplicate your existing campaign and modify settings like keywords, bidding strategies, or ad creatives.
- Launch an Experiment: Run the draft alongside the original campaign to compare performance.
- Analyze Metrics: Evaluate CTR, CPC, and conversion rates to determine which version performs better.
Using drafts and experiments ensures you optimize campaigns based on data before implementing large-scale changes.
