Look, optimizing for just leads is how most plumbing companies burn money on LSA. You don't want more leads. You want more completed, paid jobs.
Here's how you flip it:
Stop looking at cost-per-lead. Start tracking cost-per-booked job and cost-per-completed job. A $35 drain cleaning lead that never books is way more expensive than a $110 water heater lead that turns into a $3,500 install.
Every week, sit with your front desk for 15 minutes and tag every LSA lead: What was it actually? Emergency leak, no hot water, clogged toilet, sewer backup? Did you book it? Did you complete it and what was it worth?
After a month you will see the pattern. Maybe you are booking 60% of your water heater "no hot water" calls but only 15% of your "dripping faucet" calls.
