An LSA agency should review this plumbing-specific data monthly:
Lead Performance: Total leads, charged leads, answer rate, booking rate, missed calls, and dispute/credit rate with reasons.
Job Type Breakdown: Leads, CPL, and booking rate by category - Emergency Plumbing, Drain Cleaning, Leak Repair, Water Heater Repair/Install, Sewer Line, Toilet/Faucet, Repiping. Track average job value per category.
Cost Efficiency: Cost Per Charged Lead, Cost Per Booked Job, budget utilization, and bid performance by high-value job types.
Geo & Time Data: Leads by zip code, after-hours/weekend volume and answer rate, leads by day/hour, and out-of-area waste.
Profile Health: Review count, average rating, review keywords, license status, hours accuracy, and Google Screened ranking.
Business Outcome:Revenue from LSA jobs, jobs by type closed, and unwanted lead types to exclude.
