Hi! While both methods help refine ad placement, the key difference lies in their approach:
- Contextual Targeting: Focuses on specific content users engage with, like hashtags, tweets, or topics. Ads appear in relevant contexts at that moment.
- Interest-Based Targeting: Targets broader user interests inferred from their behavior over time (e.g., “sports fans” or “tech enthusiasts”).
Contextual targeting is more immediate and aligned with real-time conversations, while interest-based targeting casts a wider net for general behaviors.
