Question

How can I prevent duplicate attribution when the same customer contacts me through Yelp and Google?

Answer 1

The best way to prevent duplicate attribution is to use your CRM as the single source that matches contacts across Yelp and Google using details like phone number, email, name, and lead date.

If the same customer contacts you through Yelp and later through Google, record them as one customer while keeping both marketing sources attached to the customer record.

This will help you distinguish between the customer’s original source and later interactions. You can then compare Yelp and Google based on unique customers, qualified leads, booked jobs, and revenue instead of counting every platform interaction as a separate lead.

Answer 2

Assuming that you’re referring to a lead you received from Yelp, and the same lead contacted you again from Google, or vice versa. So, the attribution issue is within your internal systems.

Within your CRM, you can add the source and use the first channel as your primary source. For example, say a lead contacted you first via Google LSA, you add that as the primary source. When the same lead contacts you again via Yelp, you can ignore it.

Similarly, these settings can be done if you’re using reporting tools like GA; most of these tools show the first source of the traffic and can assign attribution to that.