An LSA can generate a phone call without sending the customer to your website because the ad is designed to connect local customers directly with your business. When someone sees your LSA, they can tap the call option and contact you without visiting your website first.
That makes the customer journey much shorter. For example, someone searching “emergency plumber near me” can see your LSA, check your business information and reviews, and call you right away.
Your website can still support the decision, but it is not required for the customer to become an LSA lead. This is one of the key differences between LSA and traditional Google Search Ads, where the customer is often directed to a landing page.
