LSA changes can affect lead volume, but they do not automatically mean you’ll receive fewer leads. Changes to targeting, bidding, eligibility, budgets, or how Google matches your business to searches can shift both volume and lead quality.
If your leads suddenly drop, compare your service areas, job types, budget, business profile, eligibility status, and recent account changes. Also check whether lead quality has changed. Sometimes fewer leads can still be a positive outcome if the new leads are more relevant and convert better.
