Yelp’s advertising auction and Google’s LSA system work differently because they are built around different advertising models. Yelp advertising generally competes for visibility within Yelp’s marketplace, where factors such as the advertising product, targeting, and competition can affect exposure.
LSA is focused on generating local service leads. Google considers factors such as the customer’s location, the service being requested, business relevance, reviews, responsiveness, and competition when deciding which eligible businesses to show.
So, paying more does not simply guarantee better LSA placement. With Yelp, you are primarily buying visibility within a marketplace, while with LSA, the focus is on matching your business with relevant local service demand and generating leads.
