An Austrian business should optimize its service categories by selecting the specific job types it actually provides and keeping those selections closely aligned with the services customers are searching for. Google’s keywordless LSA targeting uses your service categories, job types, service areas, and other campaign settings instead of a traditional keyword list.
For example, a plumbing business should select relevant services such as shower installation or other plumbing jobs it actually performs, rather than adding every available service just to increase reach. You should also review your service areas and lead quality regularly. If broad category searches are producing too many poor-fit leads, you can consider turning off broad search, although this can reduce lead volume.
The goal is to give Google a clear picture of what you offer and where you operate so your ads can match the most relevant local searches.
