Google Maps Ads do not have a fixed price. The cost depends on the campaign type, bidding strategy, competition, location, and the actions customers take. Google says Maps ads can be charged on a cost-per-click basis for actions such as website visits, calls, directions, Business Profile visits, and map-pin clicks. Some Performance Max campaigns can instead charge based on impressions for promoted pins.
So, rather than expecting a set “Google Maps Ads price,” you choose a campaign budget and bidding strategy, and Google determines the actual cost based on the auction and demand. For example, a local business could start with a $20–$50 daily budget, then adjust it based on cost per lead, calls, directions, and actual customers generated. Google also notes that you currently cannot run ads exclusively on Maps; eligible campaigns can serve across other Google surfaces as well.
The important distinction is that Google Maps Ads are not the same as LSA. Maps Ads generally use Google Ads bidding and can charge for clicks or impressions, while LSA is designed around local service leads.
