Yes. Google Ads generally offers more granular geographic targeting than traditional Local Services Ads (LSA), allowing advertisers to target smaller areas using supported locations, postal codes, radius targeting, and location exclusions.
In traditional LSA, geographic targeting is primarily based on the service areas available for your business category and location. You may have less control over narrowing delivery to individual neighborhoods or small geographic zones.
With the updated GLSA setup in Google Ads, review the available location-targeting controls for your campaign rather than assuming the old LSA restrictions still apply.
For example, a plumbing company could target specific ZIP codes or a radius around its office instead of advertising across an entire county, where supported.
More granular targeting can help you:
Focus budget on locations generating qualified leads.
Exclude areas that are too far away or unprofitable.
Compare lead quality and cost across geographic segments.
Reduce enquiries from locations the business cannot serve.
However, narrower targeting does not guarantee lower costs or more leads. Evaluate geographic performance using qualified leads, booked jobs, conversion rates, and cost per completed job.
