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What are the ad rotation settings in Google Ads?

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by Marketing Guru (8.5k points)

Google Ads offers two main ad rotation settings:

  • Optimize (Default): Google uses machine learning to prioritize ads likely to perform best based on clicks or conversions.
  • Do Not Optimize (Rotate Indefinitely): Ads are rotated evenly over time, regardless of performance.

While the Optimize setting is ideal for automated efficiency, the Rotate Indefinitely setting is useful for manual testing. 

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