The clearest way to know whether an LSA agency is improving results is to compare qualified leads and actual customers before and after the agency took over, not just total lead volume.
Track:
- Qualified leads and lead quality
- Cost per qualified lead
- Booked appointments or jobs
- Close rate
- Cost per acquired customer
- Revenue generated from LSA
Also ask the agency to explain what they changed, why they changed it, and what happened afterward. If leads increased but qualified customers and revenue did not, the agency may be generating more activity without improving business results.
