If the business location shown on Google Maps differs from the location used in an advertising campaign, it can affect ad eligibility, targeting, and where the business is shown. Google may see the location information as inconsistent and could require the Business Profile or location asset to be reviewed or verified again.
For example, if your Google Business Profile shows one address but your Google Ads campaign uses a different location, your ads may not reach the intended customers or the location asset may not work as expected. This is especially important for local businesses that rely on Maps visibility.
Make sure your Business Profile, location assets, and advertising campaign use accurate and consistent business information. If you change the business location, check the profile and campaign afterward to make sure everything is still connected correctly.