Local Services Ads verification can take anywhere from a few days to several weeks, depending on your business category, location, and the checks Google needs to complete. For many U.S. businesses, Google says the screening process takes around 3–4 weeks after the required documents are submitted, although some applications may take longer.
Google may review your business registration, licenses, insurance, Google Business Profile, reviews, and other information. Certain businesses may also need background checks or Advanced Verification, which can include additional account and business checks.
To avoid delays, make sure your business name, address, phone number, licenses, insurance, and Google Business Profile details are accurate and consistent. Upload clear documents and respond quickly if Google requests more information.
A longer review does not automatically mean your application was rejected. It may simply mean Google is completing additional verification or manual checks.
