Setting up conversion tracking in Bing Ads is essential for understanding what’s working in your campaigns. Here’s how to do it:
First, create a Universal Event Tracking (UET) tag in your Bing Ads account. This tag is a piece of code that tracks user activity on your website. Once you generate the tag, add it to the header of every page on your website. This ensures it can monitor all the important actions users take, like page views or button clicks.
After installing the tag, head back to your Bing Ads dashboard and define your conversion goals. This could be anything from completed purchases to form submissions. Configure the goal type and assign specific criteria, like a URL that signifies a successful conversion (e.g., “/thank-you”).
Finally, test the UET tag using the UET Tag Helper browser extension to verify it’s working correctly.
