Choosing the right campaign depends on your marketing goal:
- Drive Traffic to Website: Use Search Campaigns to target high-intent keywords.
- Brand Awareness: Leverage Display Campaigns or Video Campaigns for maximum visibility.
- E-Commerce Sales: Go for Shopping Campaigns to showcase products directly.
- App Promotion: Use App Campaigns to encourage installs and usage.
- All-in-One: Choose Performance Max Campaigns to let AI optimize across platforms.
- Local Businesses: Use Local Campaigns to attract foot traffic.
Aligning your campaign type with your goal ensures better ROI.
