Cost per completed job matters more than cost per lead because it shows how much you spend to acquire an actual paying customer. Cost per lead is still useful for monitoring advertising efficiency, but it does not tell you whether those leads turn into revenue.
For example, a campaign with a $40 cost per lead and a 10% close rate costs about $400 per completed job. Another campaign with an $80 cost per lead and a 40% close rate costs about $200 per completed job.
Under the October 2026 GLSA setup, track calls, messages, and eligible bookings separately, then connect each lead to your CRM to measure completed jobs and revenue.
The best approach is to use cost per lead to diagnose campaign performance and cost per completed job to evaluate business profitability.
